The new naming system is consistent, clear and easy to understand. It always follows the same logic. The naming always specifies the product name and convenience level, while certain product names also include a code or a Hero name.
The product name
The first part of the name describes the product name. This part is either the existing name, an adaptation of this, or a newly-defined name. The prefix Combi is used for combination products (a steam cooker with oven function is designated Combi-Steamer). The product function is an additional descriptive element which is translated into German, English, French and Italian.
The convenience level
The second part of the product name is derived from the level of convenience. Appliances in the Advanced Line have a three-digit number (V200 / V400 / V600) and appliances in the Excellence Line a four-digit number (V2000 / V4000 / V6000). V stands for V-ZUG. The respective convenience level is derived from the range of functions and the price.
In categories with a large number of products, an additional code is used to differentiate between specific appliances. This is shown after the convenience level and consists of both letters and numbers that describe product-specific information such as niche height, type of installation, technology, standard width or functions.
The Hero name
Products that are exceptionally innovative are given a Hero name to ensure they stand out. For example, our FullFlex induction hobs, which offer maximum flexibility when cooking by allowing the user to freely position up to six pans.