We are making things clearer
The new naming system makes the product range breakdown clearer and easier to understand across all product categories. We are closing gaps and following a consistent rationale, thereby creating added value for all our customers.
Everything is becoming more uniform
Products that did not previously have a name are being given a product designation and meet requirements in each of the convenience levels. This makes the V-ZUG range clearer. Planning will be simpler for dealers, and consumers at home will have the premium Swiss quality they are used to.
The well-established will remain in place
Brand names that are long established in the marketplace, such as Adora and Combi-Steamer, are essential to the V-ZUG brand and are therefore being retained.